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Search Engine optimization (SEO)
Increase website traffic
SEO means "search engine optimization". Every website must first be found by the user and be as far ahead as possible in the competitive environment so that you have the best chance of being found. What good is it for a business if it has great offers, but no one finds out about it because it is poorly ranked. Especially for every business but also for every ambitious blogger it is absolutely essential to reach interested people, in good internet German "users", with your own content, the more the better. Webklar Webdesign can support every website owner professionally to achieve the best possible ranking.
Analysis of traffic
Who visits my homepage?
The very first thing to do is to analyze the homepage in question. Google Analytics and the Google Search Console help here. Of course, there are other tools for professionals. If you do not know which customers visit the website in question and in what numbers, you can also take suitable measures to increase the flow of visitors.
Google Index
Index Management
The most important search engine by far is Google. Who is not important for Google, will not find users. Therefore, one must not only make sure that the content is indexed, but that this share is constantly growing. In addition, one must react quickly to error messages from Google in order not to be punished with a worse ranking from Google. This means continuous monitoring of the ranking performance of the website.
Link building
Link Management
One of the most important criteria to rank a website well is the number of links pointing to a website. A homepage that nobody links to cannot be interesting in Google's mind and will be ranked poorly accordingly. A homepage that has a lot of links will be ranked accordingly better by Google, because obviously the website is interesting for many users. The natural growth and quality of the links is of crucial importance. One should rather advise against buying links.
Unique content
Content optimization
Mehr denn je zählt für Google die Qualität und Einzigartigkeit des Contents. eine Website, die nur „Blabla“ von sich gibt und nichts wirklich Interessantes zu erzählen hat, ist für niemanden interessant und muss folglich auch nicht gerankt werden. Je hochwertiger und einzigartiger der Inhalt ist, desto besser bewertet Google die Website. Also lohnt sich die Mühe, guten Content zu entwickeln. Bei bestehenden Websites kann es daher lohnen, den bestehenden Content zu prüfen und allenfalls zu verbessern.
Keywords
Keyword Ranking
Je nach thematischen Umfeld, in welchem sich eine Website befindet, entwickelt sich eine entsprechende Keyword-Wolke, die sich aus den häufigsten Keywords der Site zusammensetzt. Wichtig für jede Website ist es, bei den für ihren Inhalt entscheidenden Keywords soweit wie möglich vorne gerankt zu sein. Ein Fitnessstudio in Köln will ganz vorne gerankt sein, wenn ein User bei Google die Keyword *Fitnessstudio Köln“ eingibt.
Technical SEO
Optimize performance
Google almost daily evaluates the website from the user's point of view. For users, a great website experience is desired, a smooth process, no waiting, no nerves. The better a website fulfills these things, the better it is ranked. Especially when it comes to pagespeed, websites with poor values (red) are penalized and taken out of the Google index. But also the optimization for mobile devices is crucial for Google in view of a share of more than 50%. Technically, the website must be as error-free as possible. This decides about top or flop!
Ranking success
More skills & tricks for your success
Of course, that's not all by far. The topic of SEO is far too complex and comprehensive to want to cover everything on one page. If you want to be successful, you also have to think about integrating social media, launching landing pages to attract customers, or feeds and other Google tools to make an e-commerce website a success. After all, if it were that easy, anyone could do it. The more traffic you generate, the more successful and wealthy you can become! It's up to you! We can certainly help you with that!
Worth its weight in gold: Up to over 40,000 indexed Google pages
That Webklar web design knows a thing or two about it is evidenced, for example, by the more than 40,000 indexed pages of the website www.sportguide.ch in the Google index in June 2022. Our knowledge, based on almost 10 years of experience, is really worth its weight in gold!