Project

PTbyDimitri

The actual task was to create sales texts for the existing PTbyDimitri.de website. But in the course of this, the design was also improved at no extra cost to suitably stage the sales texts.

Dimitri Rutansky Website

Initial situation

Dimitri Rutansky is a personal trainer in Stuttgart with an excellent reputation among his clients. But his website wasn't generating the desired feedback, so he wanted texts that would sell him better.

Analysis

The demand for this is of course high, because to achieve a better sale because of the texts alone could be difficult.

  • No keywords: Advertisers and tabloid journalists know very well that you pick up readers with headlines. That's why I suggested different versions of the text to Dimitri to make the point more strongly.
  • Lack of text structure: In Dimitri's original version, viewers of the website were forced to read every single line if they wanted to learn anything.
  • Customize menu: The menu contained items that belonged on the home page, and the home page contained content that belonged in its own menu item.
  • Staging/Design: Words and pictures belong together, it's not for nothing that they say "1 picture is worth 1000 words", which is why I also suggested Dimitri to revise the design.
  • Loading time: The loading time has a direct impact on conversion, because Google penalizes slow websites? The website was very slow at the beginning. That had to be changed.

Power

A simple brief turned into a complex task that was met with stronger, more pointed language, a modernized responsive design, and significantly improved load times.

Result

In close consultation has become a new website.

  • New Keywords: Customers are now reached with gripping buzzwords and made curious by addressing their needs.
  • Clear reader guidance, better text structure: The clear use of blocks, titles and subtitles guides the reader through the website in a professional way...
  • Menu customized: The FAQ section was moved to its own menu item, and the partners were integrated into the start page.
  • Appealing redesign: The great pictures that Dimitri from his Abriet could be used profitably. The design is sexier, rockier, more modern and direct.
  • Comprehensibility and acceptance increased: The language on a website is about the user immediately understanding what the provider wants to tell him. We have increased the comprehensibility and acceptance of communication.
  • Loading time improved: Even though we were not able to adjust everything on the fully developed website within the budget, we managed to significantly improve the loading speed of the website with various measures.

Performance Vorher

Performance Nachher

Webdesign Vorher

Webdesign Nachher